Today we’re sharing with you a highly creative introduction ahead of a beautiful styled wedding shoot we’ll be publishing tomorrow. When stylist and owner of Bellaboo & Beau Jenny got in touch with the submission I knew more had to be made of the incredible efforts she (and wedding creative’s in general) put into the prep and planning of not just a styled shoot but real wedding concept.
A sort of “from inspiration to reality” feature I thought it might serve as a useful tool for you brides and grooms at the initial planning stages of your wedding, to not only see how you can get cracking on creating your wedding schemes and the inspiration you can use as a catalyst, but a showcase of the insane levels of work and artistry wedding suppliers put into assisting with your day also…
Over to Jenny: When I work on styling a shoot or a wedding, it all starts with Pinterest, obviously. A Pin-board is created and shared with all suppliers and/or couples involved so that we can all keep on a consistent track. The thing with Pinterest is, while it’s great for image sharing and commenting, it does not allow you to directly overlap and therefore compare imagery, nor does it allow you to add words here and there to create an overall map of the brainstorming process. I LOVE Pinterest but I have to admit, it can get a bit excessive.
Often my clients come to me with a Pin-board for their wedding that takes half and hour to scroll through, they feel anxious and overwhelmed with where to go from there and which ideas to roll with and which to leave behind.
So, after the Pinterest board is up and running, I create an 8-12 page pdf which takes some of the key imagery from Pinterest, adding keywords, textures and other inspiration- a look book or creative brief effectively. I then share this with the suppliers or clients.
I consider everything when I draw together this brief; the colours and textures, flowers, decoration and props, cake and other edibles, jewellery etc. Whether it is a shoot or a wedding that I am styling, my key aim is to have a cohesive style, linking one thing to the next, whether it be colour, texture, concept or object.
Detailed & divine – surely you’re feeling inspired?
With thanks to our J&J Collective member Jenny of Bellaboo & Beau for her expertise! Tune in tomorrow for the amazing collaborative shoot that accompanies all this edgy and directional inspiration.